Superga is an Italian's sport shoes brand that quickly conquered the fashion market with their light and well-designed summer sneaker (the COTU Classic is almost a must-have in European summer).
We re-designed their german Online Shop from scratch and gave it a completely new and fresh Look & Feel. Now the website reflects the brands modern and content-rich marketing approach.
Integrating high-quality images, animated gifs and video material and showcasing them big times we highlighted their product in a way that attracts the customers eye and give them a taste of how it feels to walk this earth with Superga.
But we didn't stop there.
After re-designing the Superga webshop we had a look at their social strategy. With their high-end image campaigns it was easy to decide which channel we will focus on: Instagram.
In order to stand out we decided for a collage-style feed layout which gives the channel a unique look and therefore attracts attention within the Instagram community.
Instagram Look & Feel